Taskly: A UX case study
Taskly: a case study of the User Experience Design process:
Taskly is an task management App that is aimed at the experiential marketing and advertising industry. (smart phone, tablet & desk top)
An experiential advertising project is one where a brand can interact directly with its users giving the them (the end consumers) the opportunity to have an experience with their products before they purchase them. These projects are a collection of smaller process, that are run by a team of people. These teams need to keep a large amount of information and materials organized so they can be sure to marry the best brand user experience with their consumers. Taskly was designed to help these teams put together and run the best programs possible.